Discover IT® The long-awaited follow-up to our best-selling Superhero Mascara is finally here! Superhero Volumizing Waterproof Mascara gives your eyelashes super volume, length and elastic stretch—now in a life-proof formula that resists smudging, sweat, flaking and humidity!
Plus, it features:
- 24HRÂ &Â waterproof wear
- 20x more volume & 41% more visible length vs. your natural lashes
Lash-loving biotin, peptides and pro-vitamin B5 coat lashes from root to tip while the Lash Changing Power Brush brings the drama to lift and separate. And when you’re ready to take it off, your waterproof mascara easily removes with Bye Bye Makeup Cleansing Balm or any other oil-based makeup remover without pulling or tugging.
Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.
- Superhero Mascara also comes in a Super Black washable shade, for super volume during your less active moments!
- If you want even more volume, simply apply additional coats! The formula is super-buildable.
Benefits
- Volumizing waterproof mascara for super volume, length and elastic stretch
- Life-proof formula:Â resists smudging, sweat, flaking and humidity
- 24HRÂ &Â waterproof wear
- 20x more volume & 41% more visible length vs. your natural lashes
- Real Results:
- 92% say it’s buildable*
- 90% say it provides big volume*
- 90% say it feels comfortable on lashes*
- *Results observed in a consumer panel survey
- Ophthalmologist-tested and suitable for sensitive eyes
- Super Technology:
- Volume Resin Wax provides buildable volume without clumping for maximum lash impact.
- Life-proof formula coats lashes in a flexible layer to resist water, humidity, and sweat without a crunchy feel.
- Easy Removal Technology dissolves in the presence of an oil-based cleanser.
- Lash-Changing Power Brush for maximum reach, lift, separation, and curl.
- Super Black pigment plus biotin, peptides and pro-vitamin B5 to condition as you coat.
Peptides:Â Helps brittle lashes look soft
Pro-Vitamin B5: Known for its lash-conditioning benefits
AQUA / WATER / EAU, ISODODECANE, SYNTHETIC BEESWAX, TRIMETHYLSILOXYSILICATE, POLYACRYLATE-21, COPERNICIA CERIFERA CERA / CARNAUBA WAX / CIRE DE CARNAUBA, ISONONYL ISONONANOATE, DISTEARDIMONIUM HECTORITE, C30-45 ALKYLDIMETHYLSILYL, POLYPROPYLSILSESQUIOXANE, DIMETHICONE, PEG-30 DIPOLYHYDROXYSTEARATE, PROPYLENE GLYCOL, PEG-10 DIMETHICONE, Bis-PEG-12 DIMETHICONE BEESWAX, CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA, PHENOXYETHANOL, LAURYL PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE, CAPRYLYL GLYCOL, MAGNESIUM SULFATE, BUTYLENE GLYCOL, BENZOIC ACID, TRIDECETH-6 PHOSPHATE, BIOTIN, DIPROPYLENE GLYCOL, GLYCERYL CAPRYLATE, PANTHENOL, GLYCERIN, TOCOPHEROL, STEARETH-20, CHLORHEXIDINE DIGLUCONATE, N-HYDROXYSUCCINIMIDE, SODIUM CITRATE, POTASSIUM SORBATE, PALMITOYL TRIPEPTIDE-1, CHRYSIN, PALMITOYL TETRAPEPTIDE-7, CITRIC ACID[+/- MAY CONTAIN / PEUT CONTENIR CI 77499 / IRON OXIDES]
- Starting at the base of your eyelashes, wiggle and sweep up and through to the tips. You’ll see dramatic results in just one coat!
- Apply additional coats if desired.
- Remove with an oil-based makeup remover or cleanser. We recommend Bye Bye Makeup Cleansing Balm.
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