All About The Blur Blurring & Smoothing Primer

All About the Blur Blurring & Smoothing Primer preps and primes for a smoother-looking, soft-focus effect on your skin. Infused with Hyaluronic Acid, Vitamin E, and a skin-nurturing Skin Blurring Complex, the primer blurs imperfections, helps minimize the look of pores, and diffuses the appearance of fine lines, while hydrating and nourishing the skin and prolonging the wear of makeup.

The make-up/skincare hybrid provides a veil-like finish to enhance and replicate the look of bare skin, creating a smooth, picture-perfect canvas for your makeup application.

• Translucent
• Formula infused with:
  – Agave Tequilana leaf extracts to soothe and smooth skin, helps reduce the appearance of wrinkles.
  – Hyaluronic Acid – a skin conditioner that hydrates skin.
  – Niacinamide – a form of B-3 vitamin that improves skin appearance and overall health and texture.
• Prolongs make-up wear and enhances/replicates skin’s natural look.
• Long-wear, sweat-proof, and transfer-proof.

90% agreed primer provides a soft blur finish / soft-focus effect*
97% agreed primer feels lightweight under the foundation*
100% said primer feels comfortable under the foundation*
81% stated primer visibly blurs fine lines/wrinkles*
87% noticed primer prevents makeup from settling into creases*

* Results observed in a customer perception survey.

Usage & Application: Apply to clean skin, starting at the center, and blend out with your fingertips or a firm brush. Use to prep skin before make-up, or on top of makeup for on-the-go touch-ups. Wear alone for a soft-focus, natural look. In case of irritation, discontinue use.