Here’s Why You’ll Love It:
- Free of SLS/SLES Sulfates *
- Gently cleanses color-treated hair
- Fortifies hair for 3X greater resistance to breakage **
- Certified PETA Global Animal Test–Free
Description
Joico’s Colorful Anti-Fade Shampoo protects hair color for long-lasting vibrancy and tonal integrity – the kind of color care that delivers smooth, shiny, vibrant results on a daily basis.
*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo
Now Let’s Use It:
Apply to wet hair. Lather, and rinse.
Let’s Look Inside:
- Camelia Oil
- Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.
- Pomegranate Fruit Extract
- Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of haircolor.
- SmartRelease™ Technology
- Our one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling
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