Here’s Why You’ll Love It:
Description
With just a few drops of Joico’s Colorful Glow Anti-Fade Serum, hair color vibrancy comes back instantly – soft, brilliantly shiny, and protected against those harsh, color-fading UV rays that can zap the richness and intensity from radiant color.
- Helps prevent haircolor from fading off-tone when exposed to UV or sunlight
- Instantly increases shine
- Boosts color vibrancy and provides softness
- Reduces frizz for smoother hair in just one use
- Guards against the hair-dulling effects of pollution*
- Certified PETA Global Animal Test–Free
*Laboratory tested using pollution particles
Now Let’s Use It:
- Apply 1-2 pumps to damp or dry hair. Style as usual.
Let’s Look Inside:
- Camelia Oil
- Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.
- Pomegranate Fruit Extract
- Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of haircolor.
- SmartRelease™ Technology
- Our one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling
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