Here’s Why You’ll Love It:
Description
Ditch those unwanted brassy/yellow tones with Joico’s instant color-neutralizing Color Balance Purple Shampoo that re-strengthens and protects hair.
Immediate cooling results, plus round-the-clock healthy hair protection
- Instantly neutralizes unwanted yellow and warm tones in blonde hair
- Long-lasting results through 12 washes
- Boosts shine and smoothness
- Over 2X stronger hair*
- Controls static
- Paraben-free
- Certified PETA Global Animal Test–Free
*Against combing breakage on damaged hair vs. a non-conditioner shampoo; when using Color Balance Purple Shampoo and Conditioner together.
Now Let’s Use It:
- Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse. Use 2-3 times a week, alternating with your daily shampoo. Follow with Color Balance Purple Conditioner for best results.
Let’s Look Inside:
Enjoy the balancing act of ingredients that instantly neutralize yellow and orange tones in hair, while strengthening, protecting, and increasing shine.
- Violet Pigments
- Directly attach to the hair and instantly neutralize unwanted yellow tones.
- Green Tea Extract and UV
- Absorbers Help fight fading and tonal change to keep color looking great.
- SmartRelease Technology
- Our one-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
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