Now Let’s Use It:
Description
You’ll never lose your cool with Joico Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
Here’s Why You’ll Love It:
- Instantly cool brassy tones and brighten cool blonde hair
- Help maintain healthy-looking hair with brilliant shine
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Nourish and protect fragile blonde hair
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Rich lather gently cleanses hair
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Certified PETA Global Animal Test–Free
- Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.
Let’s Look Inside:
- Arginine
- A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.
- Monoi Oil
- A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
- Tamanu Oil
- A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.
- SmartRelease Technology
- Our one-of-a-kind liposome delivery system, packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
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