Here’s Why You’ll Love It:
Description
With the innovative power of Defy Damage, Joico In A Flash helps build bonds – delivering a dazzling, 7-second transformation you can see and feel.
When there’s no time to spare for healthy-looking hair, In A Flash makes a dash to the finish line in one quickie, rinse-out treatment with visible results in seconds.
- Safe for color-treated hair
- Silicone-free
- PETA-approved, global animal test-free
- Hair is up to 20X more resistant to breakage*
- Creates bonds and strengthens the hair structure
- Leaves hair silky smooth without weighing down
- Certified PETA Global Animal Test–Free
* Against combing breakage on damaged hair vs. untreated
Now Let’s Use It:
- Cleanse hair using Defy Damage Protective Shampoo.
- Apply Defy Damage In A Flash directly to hair, from mid-length to ends, avoiding roots. Work into hair until liquid turns creamy. Leave in for 7 seconds.
- Rinse!
Let’s Look Inside:
This bond-building treatment wastes no time getting to the heart of healthy-looking hair. One post-shampoo application builds bonds, strengthens*, and protects hair from breakage*.
- Bond-Building
- Enhanced Bond-Building Technology builds bonds and strengthens hair fibers for healthy-looking results you can see and feel.
- Liquid Keratin
- Includes Liquid Keratin, an essential building block of healthy hair.
* Against combing breakage on damaged hair vs. untreated
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