Platinum is a classic silver with a hint of violet that tones blonde hair to an expensive cool hue, neutralising any unwanted yellow brassy tones in your hair.
- PETA Approved
- Vegan & Cruelty Free
- PPD & Amonia Free
- Gluten & Paraben Free
- Lasts 10-12 Washes
- Made in the UK
If you have short hair or are just looking to top up your colour, 1 bottle will do the job. We would recommend 2 bottles for lighter colours on short hair just so you can fully saturate each strand. 2 bottles for mid length hair – you need that full saturation and all important smooshing of the colour on your hair! Longer hair will need around 3-4 bottles to make sure every strand gets an even dose of colour.
Our bottles of semi-permanent are 100ml
Our customers are experimenting by mixing Platinum with Silver and Slate, getting the perfect grey tone. Platinum is mixed with metallic shades Marshmallow, Ice Mauve, and Slate to create a smokey effect.
Aqua (purified water, agua purificada, eau épurée) , Cetearyl Alcohol , Propylene Glycol , Ceteareth-20 , Guar Hydroxypropyltrimonium Chloride , Distearoylethyl Hydroxyethylmonium Methosulfate , Ceteareth-30 , Rubus Idaeus (Raspberry) Seed Oil , Helianthus Annuus (Sunflower) Seed Oil , Persea Gratissima (Avocado) Oil , Formic Acid , Phenoxyethanol , Triethylene Glycol , Basic Red 51 , Basic Blue 99 , HC Red No.3
*Please be aware that ingredient lists for products in our brand are sometimes updated. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.
As with all of our shades, the lighter the base, the more vibrant the result! To get the best results, we recommend using our High-Lift Bleaching Kit. Use this shade straight from the bottle on pre-lightened, bleached blonde hair – check out our swatch guide and do a strand test to get an idea of the result you are going to get. This silverising platinum toner will cool pale, light or dark blonde hair, if your hair is light brown or darker result will only be tonal.
Read our How To Guide here.
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