Keep It Straight Anti-Frizz Smoothing Serum

Black Up’s Keep it Straight is an anti-frizz smoothing serum composed of marula and coconut oils and a heat protection agent. It will straighten your hair while moisturizing it for a perfect blow-dry!

WHAT IT DOES:

• Anti-frizz
• Extends the smoothing effect of straightening treatments
• Maintains hair volume / no loss of volume
• Facilitates styling
• Can be used to obtain the perfect blow-dry
• Contains a heat protecting agent
• 88.5% natural ingredients

HOW TO USE: Apply in sections to damp hair after using the Prep & Refresh Keep it Straight leave-in. Smooth through lengths prior to blow-drying.

Ingredients: Aqua (Water), Dipropylene glycol, PPG-26-buteth-26, Polysilicone-29, C12-15 alkyl benzoate, PEG-40 hydrogenated castor oil, Butylene glycol, Hydroxyethylcellulose, Phenoxyethanol, Polyquaternium-IQ Propylene glycol, Parfum [Fragrance], Potassium sorbate. Sodium benzoate. Cocos nucifera (Coconut) oil, Prunus amygdalus dulcis (Sweet almond) oil. Ricinus communis (Castor) seed oil. Sclerocarya birrea seed oil. Lactic acid. Sodium laneth-40 maleate/styrene sulfonate copolymer Hexyl cinnamal, Benzyl salicylate, Linalool, Limonene, Alpha-isomethyl ionone, Camellia sinensis leaf extract, Coumarin, Ethylhexyl methoxycinnamate. Citronellol, Behentrimonium chloride, Hydroxypropyl guar, PG-hydroxyethylcellulose cocodimonium chloride, Polyquaternium-68, PPG-15 stearyl ether, Tocopheryl acetate