Here’s Why You’ll Love It:
Description
Joico Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair’s natural defense against daily damage.
The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.
- Free of SLS/SLES Sulfates*
- Leaves hair soft, shiny, and healthy-looking
- Decadently rich lather for a luxurious cleansing experience
- Gently sloughs away dirt and debris without roughing up the hair cuticle
- Certified PETA Global Animal Test–Free
*SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Now Let’s Use It:
- Apply to wet hair. Lather, then rinse thoroughly.
Let’s Look Inside:
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
- NEW SmartRelease Technology
- Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
- Protective Lipid
- The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
- Moringa Seed Oil
- A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
- Arginine
- A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
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